Holy cr@p. I cried. I feel shaken. I am watching the Olympics, and saw an ad by Mylan. Very graphically shows a reaction from the point of view of the one experiencing it. I don't know whether it is new. For the last few years, I have recorded everything and skipped commercials. But we don't have DVR at the new house, so I am just starting to see commercials again.
I will see if I can find it online.
If it's the teenager at a party and there's pb in the brownies one, that's been around for a few months. I don't usually watch commercials, but I know I've seen it quite a few times. I find it to be very powerful because it shows how easily (and very plausibly) accidental reactions can happen.
Yes, that's it. Here is a description of the ad. I wasn't able to find the video yet.
http://www.fiercepharma.com/marketing/no-holds-barred-mylan-s-ultra-realistic-peanut-allergy-campaign (http://www.fiercepharma.com/marketing/no-holds-barred-mylan-s-ultra-realistic-peanut-allergy-campaign)
Quote from: hedgehog on August 12, 2016, 11:40:51 AM
Yes, that's it. Here is a description of the ad. I wasn't able to find the video yet.
http://www.fiercepharma.com/marketing/no-holds-barred-mylan-s-ultra-realistic-peanut-allergy-campaign (http://www.fiercepharma.com/marketing/no-holds-barred-mylan-s-ultra-realistic-peanut-allergy-campaign)
Here's a link to the video:
https://www.ispot.tv/ad/AfKu/mylan-faceyourrisk-com-peanut-allergy (https://www.ispot.tv/ad/AfKu/mylan-faceyourrisk-com-peanut-allergy)
I just found it was coming back to add the link.
Yup, it's a terrific ad. I was floored the first time I saw it.
Now, if it only aired as often as ads for erectile dysfunction do! ;D