Hungry Skies Snickers campaign

[SilverLining]

What a brain dead and offensive campaign

https://www.allergicliving.com/2024/06/23/nuts-on-planes-from-jack-fowlers-scare-to-flying-with-snickers/?fbclid=IwZXh0bgNhZW0CMTEAAR2-YcBIjoadX73xo6OEvlVA0en1-YBzg-gzt152Umw0dEy_l2P_h-CzLS4_aem_VcwqyQeq-lvHTjYJuweS9w

With "The Hungry Skies" approach, the Snickers brand seeks to build on its catchy "You're not you when you're hungry" campaign, which starred the late Betty White and other celebrities. Mars's new campaign, led by ad agency BBDO New York, pokes fun at the annoyances of modern air travel.

The campaign's initial commercial depicts in-flight scenarios such as the passenger who presses the call button nonstop, another who has an emotional support snake and two women undertaking a full in-flight spa treatment. Passengers on the flight lose patience – until Snickers bars are handed out. Like magic, quiet ensues.

Mars says the plan for the new Snickers campaign is to target U.S. and Australia first, and then expand to 30 countries worldwide. On Youtube they say The Hungry Skies takes "the out-of-sorts moments out of flying by reminding you to never fly without a Snickers."

Let's see. They ignore the fact that peanut allergies are life threatening. They make fun of people with anxiety. They make fun of old ladies. Even if it wouldn't kill me, I wouldn't buy their product.

[spacecanada]

Sigh. Just sigh. 🤦🏽�♀️

[Mezzo]

So tone deaf and obnoxious of them! FARE is calling for a boycott of the corporation.

[dilysmoore]

so scary.     

[kenny66]

Why did they even write this article? They didn't even realize what they wrote in it