Quaker Facebook post about FA kids

[Macabre]

Here's detail on the Groupon thing.


Re: Deal of the Day - Spread the News

[CMdeux]

Agree-- this is more than many similar organizations have done in the past.  In other words, they did more than just shrug-- or worse yet, laugh.

[guess]

Great idea guess I'm putting up info about their communications folks.

I'd go with Smith she seems the more long term employee and has a open source contact page through Facebook. 

Hopefully, though there'd be some some sort of suggested guide on how to contact her etiquette-wise.  She probably has no idea what's transpired, and most likely had she been part of the active chain of review would never have signed off on it. She's an MBA from a good school her attentiveness to brand strength, equity and loyalty is going to be top notch.

Having said that, unfortunately the buck does stop with her on the chewy category of Quaker brand under Global Nutrition so she does need to be part of notification in a healthy chain of command to do her job properly.  Me personally, I don't seek apologies, assurances or engage in boycotts in real life or in social media, so I don't think my parameters work for most people... but, I think in the simplest business terms there's arbitrage here.

A nice recovery for them would be to open their market here to cut out the middle man reselling their peanut allergy friendly bars.  As the product managers seem to have global positions for their category I would think it an absolutely fair proposition for any consumer to question the North American division between chewy granola bars in USA and Canada, and even pointing to the stark difference in approach between the two Facebook pages.

NAFTA should be duty free since it's a product of Canada (even if made of parts origin elsewhere by formula), rebrand for the American market, charge a premium, cut out the middle man, save face, increase market share to compete with boutique "free of" alternatives.  They get increased brand loyalty, sales.  Happy happy, joy joy.

JMO.

[guess]

Noting Quaker Canada's page advert for Peanut Free Chewy Granola Bars.  Merely expanding that from Canada to US market would be a huge difference for many.

All Quaker Chewy Granola Bars are made in a peanut free facility – making them a smart and tasty snack for your kids.

[GoingNuts]

Noting Quaker Canada's page advert for Peanut Free Chewy Granola Bars.  Merely expanding that from Canada to US market would be a huge difference for many.

All Quaker Chewy Granola Bars are made in a peanut free facility – making them a smart and tasty snack for your kids.

That really would be a nice way for them to "make it up to us".  It would be a start.

[Jessica]

I've already been avoiding quaker for a while (don't trust them). I never did go back to groupon, even if they had a killer deal. I hold grudges.

[PurpleCat]

I'm glad they chose not to ignore their poor choice.