Quaker Facebook post about FA kids

[hk]

I can't copy the link from here, but Quaker posted a disgraceful piece on their Facebook page.  "I hope my child isn't bringing that kid with all the food allergies home".  Go to the piece about 50 things moms think at snack time.  Already over 100 comments from irate FA parents.

[CMdeux]

Wow.

Sure glad that my daughter's boyfriend's family doesn't seem to harbor such thoughts.   



This is the original click-bait that started it:

http://www.buzzfeed.com/h2/fbso/quakerchewy/50-thoughts-every-mom-has-at-snack-time?b=1&utm_content=buffer07c09&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer#.viJprO7OL

and this is the FB response:
https://www.facebook.com/Quaker/posts/10152938080755775]
[url=https://www.facebook.com/Quaker/posts/10152938080755775]https://www.facebook.com/Quaker/posts/10152938080755775[/url]

[SilverLining]

Looks like Quaker Canada didn't join that party. It would clash with all those peanut free logos.

[ajasfolks2]

Quaker will delete and blame on employee . . . and then radio silence from them, IMHO.

[GoingNuts]

Whoa, massive FU by Quaker. 

But I must say, I'm loving the responses.   

[SilverLining]

It's been retitled..

48 thoughts every mom has at snack time.

[hk]

Yes, it has been retitled and they delete the allergy part.  They also deleted a lot of the comments.  A lot of people have taken to Twitter now, but I am not on there.  I'm sure Quaker won't even acknowledge it.

[SilverLining]

I also cannot see the post when I go to their fb page, but if I go through my own page, comments, I can see all of it.

[guess]

This is a crime triangle.  It's one entry in the discipline of crime theory that shows elements required in order for a crime to be committed*.

1. suitable targets
2. motivated offenders
3. lack of capable guardians

Really, you can apply this to disability harassment.  Advocacy and disciplinary action can curb the behavior when it becomes too 'expensive' during cognitive risk assessment making the potential pay off of the decision not worth the punishment.

Side note: I'd be peeved if I was the woman in the photo not knowing how my image was going to be used in a perverted twist of privilege display and disability shaming.

* This is not to mean that Quaker has engaged in criminal behavior.  This is my discipline therefore I use theories from my discipline in other areas that are sociology related.

[Macabre]

They've apologized. :-)

[hedgehog]

So-so as far as apologies go, IMO.  They did not try to deflect blame, or act like it wasn't their fault. So that part is to their credit.  But on the other hand, it also sounds very half-hearted, like they are just saying what they should to get out if trouble, not like they gave it much consideration or really care.

[guess]

The only sincere gesture is a sizable, transparent donation to food allergy research with an established, credible organization coupled with a move towards more transparent labeling and offering their Canadian line with the peanut free logo to US consumers.  Start there, implement with fidelity.  I don't need an apology, I want action, movement with purpose.

Clearly, Quaker already has the facilities and marketing support for a line of products for peanut allergic consumers as we US segment spend a higher amount of money to buy them via third party.  Some genius at Quaker* instead of capitalizing on this (hint: ethnograpic study of this subgroup) to facilitate a market share increase by covering BOTH parties, instead delved into personal issues.  Bring your peanut free Canadian Quaker bars to the US market with pride, offer them as a solution for when the kid with the peanut allergy comes over.  That would increase your sales, Quaker USA.

For contrast look at the Quaker Canada page which has its products with a peanut free logo front and center on the Facebook page.

Quaker Canada Facebook

Just sell them here in USA.  Sell solutions.



*brand, not to be confused with manufacturer or parent company.  Brand is the name, all that is put into the name, idea of the product, its equity, strength in the mind of its consumers.

[guess]

Two names for brand management: Heather Holtsberg Smith and Lindsay Levin.  They should be handling consumer insights.  The best direct way would be LinkedIn mail but that costs quite a bit annually.  Editing to add a Facebook link.

Quaker PepsiCo marketers discuss consumer insights, brand engagement
http://www.chicagobusiness.com/section/40under40-2013_bio#Holtsberg-Smith

or Facebook. https://www.facebook.com/heather.holtsbergsmith

[guess]

One more reason for Quaker brand (parent company Pepsico) to terminate its relationship with Buzzfeed Quaker Chewy page with f-bomb.

Picture #1 with the cute puppy? Read the lulzworthy caption.

NSFW [spoiler]

Quaker Chewy
Brand Publisher
1. Because of all the snow.
Do kids like anything better than stepping into a freshly fallen pile of snow? Well, maybe making an excellent snowman. DREAM COME TRUE.
Via fuckyeah-cuteanimals.tumblr.com

[/spoiler]

I grabbed it as is in a screen capture.

[Macabre]

Their response is soooo much better/more than Groupon's. Last night I couldn't find their response to the treehouse thing, but it was thumbing their nose at us. Blatantly so. And when I called them to talk with them, I got laughed at. I cancelled my org's  plan to do a race registration promotion. We serve adukts with intellectual disabilities. Our CEO was happy to not use them after seeing how jerky they were toward people with disabilities.

Quaker responded quickly. They owned it and they apologized.  It could have been stronger, but it was more than I thought they'd do.

Great idea guess I'm putting up info about their communications folks.